Back to Press Release list

03/23/2018

World's Best Cat Litter™ Launches Attraction Action as First Product in Plus Line

New litter helps avoid litter box woes more common in kittens, senior cats and adopted cats

Muscatine, Iowa – March 23, 2018 – World’s Best Cat Litter™ is introducing its Plus Series of litters with Attraction Action™, a specially formulated litter that helps cat owners avoid accidents by safely drawing cats to the litter box.

The World’s Best Cat Litter™ Plus Series offers enhanced litters that address the most pressing concerns of real cat owners. Attraction Action was created to help remedy feline inappropriate urination, an issue that up to 50% of cat-owning households struggle with—and the most common reason cats are abandoned or surrendered to a shelter.

World’s Best Cat Litter™ Attraction Action helps prevent litter box accidents by combining the brand’s hallmark concentrated power of corn with a natural plant-based attractant that draws cats to the litter box. The litter addresses the three most common reasons cats don’t go in the litter box—scent, texture and cleanliness. The new litter combines the natural attractant with a soft texture cats prefer and the clean, odor-free environment they demand.

“Living with a cat should be a loving, rewarding experience, not a cause of stress,” said Jean Broders, Senior Brand Manager of World’s Best Cat Litter™. “That’s why we created a litter that will help keep cats going in the box, and keep them out of shelters. It should be a go-to solution for people with kittens, senior cats, adopted cats and really any picky cat,” she added.

Attraction Action will be available in 6.5 and 12.5 lb. bags in grocery stores, mass retailers and online beginning June 2018.

About World's Best Cat Litter™:

World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available online and in PetSmart®, PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com