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07/18/2017

Cat Lovers Get Chance to Win a FIAT® 124 Spider Abarth With "The Litter Bit Amazing Game" From World's Best Cat Litter™

Sweepstakes Rewards Consumers With Multiple Chances to Win New Car and $6,500 in Other Prizes

World's Best Cat Litter™, the only litter with the concentrated power of corn, is giving its fans the opportunity to use less, get more and win big with the Litter Bit Amazing Game—a branded sweepstakes offering one lucky player the chance to drive off in a FIAT® 124 Spider Abarth.

The gamified sweepstakes—which runs from July 17 to September 17—offers participants the chance to win the FIAT® 124 Spider Abarth convertible and more than $6,500 in additional prizes. The game can be played at www.LitterBitAmazingGame.com.

"At World's Best Cat Litter™, we know big performance can come in a tiny package,” said Jean Broders, Senior Brand Manager, Kent Pet Group. “That's why we wanted to reward our fans with the opportunity to win a variety of prizes, one of which is the powerful, high-performance FIAT® 124 Spider Abarth roadster."

The Litter Bit Amazing Game is set up as a tiered game of chance that gives participants the ability to earn multiple entries for prizes. Entries can be saved at any time, or participants can risk it all and keep going for a chance to win the FIAT® 124 Spider Abarth.

Participants have multiple options for earning plays and can return to play the game throughout the duration of the sweepstakes. Cat lovers earn the most chances (20 plays) to win by purchasing specially marked bags of World's Best Cat Litter™. Additional entries are awarded to contestants who follow, learn more and answer trivia questions about World's Best Cat Litter™ and the FIAT® 124 Spider Abarth.

"World's Best Cat Litter™ users know that small is powerful because they use the only litter that harnesses the concentrated power of corn. We are excited to offer them an opportunity to win a set of prizes that is also a litter bit amazing," said Broders.

Learn more about the game and get full rules at www.LitterBitAmazingGame.com.

About World's Best Cat Litter™:
World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com

No purchase necessary. Visit www.LitterBitAmazingGame.com for rules and alternate methods of entry. Starts 7/17/2017 and ends 9/17/2017. Open only to legal residents of the 50 United States (and D.C.) who are at least 18 years old at the time of entry. Void where prohibited.