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12/19/2016

Cat Lovers Help World's Best Cat Litter™ Donate 90,000 Pounds of Litter to Shelters

“Purrrsuit” online game helps brand meet 2016 GiveLitter™ charity goal

Muscatine, Iowa - December 19, 2016 - World's Best Cat Litter™ has met its goal of donating 90,000 pounds of free litter to U.S. shelters in need in the final 2016 round of its GiveLitter™ program.

The most recent round of GiveLitter™, a World's Best Cat Litter™ charity program that launched in 2010, has delivered 30,000 pounds of free litter to three shelters across the nation: Furkids of Atlanta, GA, the Houston Humane Society, and The Humane Society of Utah. World's Best Cat Litter™ partnered with 11 shelters in 2016 to donate a grand total of 90,000 pounds of litter, bringing its total donation amount to more than 550,000 pounds of litter.

To reach its donation goal, World's Best Cat Litter™ tapped its fans, encouraging cat lovers to play PURRRSUIT, an online game that rewards shelters with more litter every time players advance through the game. Available for free download as an app for iOS and Android devices, or for computer play at www.GiveLitter.com, PURRRSUIT challenges cat lovers to “pet” animated cats to make them purr. By keeping all of the cats happy, players advance through the levels and donate more litter.

PURRRSUIT players were also able to enter to win a year's supply of free litter by submitting a photo of their cat playing the game. Four winners were selected, among thousands of participants.

“We're thrilled to have gotten to our 2016 donation goal of 90,000 pounds, and couldn't have done it without the support of our customers and fans,” said Jean Broders, Senior Brand Manager at Kent Pet Group, the parent company of World's Best Cat Litter™. “It's amazing to see the impact that this makes on the shelters, and we look forward to donating more in 2017.”

Through GiveLitter,™ World's Best Cat Litter™ has donated more than 550,000 pounds of free litter to 64 shelter partners, and will continue to support thousands of shelter cats through this program in 2017.

About GiveLitter™:
At World's Best Cat Litter™, we love cats as much as we love our customers. That's why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World's Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World's Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit www.givelitter.com.

About World's Best Cat Litter™:
World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com