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12/29/2017

Cat Lovers Help World's Best Cat Litter™ Donate 112,000 Pounds of Litter to Shelters

GiveLitter™ Campaign Empowers Fans to Help Cats by Voting for Their Favorite Organizations

Muscatine, Iowa - December 29, 2017 – Thanks to the help of cat lovers nationwide, World's Best Cat Litter™ donated 112,000 pounds of litter in 2017 to five shelters across the United States through its GiveLitter™ charity initiative.

Launched in 2010, GiveLitter™ has supported dozens of animal shelters across the U.S. with 662,000 pounds of litter donated thus far. Working with five dedicated shelter partners in 2017, World’s Best Cat Litter™ empowered fans to give back, allowing consumers to vote for their favorite GiveLitter™ partner to receive 5,000 pounds of litter. The shelter with the most votes was also eligible for a bonus pot of litter. Fans could vote daily with one click via www.givelitter.com during four voting rounds throughout the year, with the final round coming to a close on November 21st.

“At World’s Best Cat Litter™, a top priority is supporting shelter cats so that they can one day find a forever home. GiveLitter™ allows our fans to support the hardworking shelters that need this litter to keep helping cats. We are so proud of how active our customers have been in supporting this effort, and are humbled by the impact it has made on these shelters,” said Jean Broders, senior brand manager, Kent Pet Group.

The World’s Best Cat Litter™ 2017 GiveLitter™ shelter partners were Northeast Animal Shelter in Salem, MA; Animal Haven in New York, NY; Kitten Rescue in Los Angeles, CA; Austin Humane Society in Austin, TX; and Humane Society of Tampa Bay in Tampa, FL.

For many shelters, the litter donation has a broader impact. Said Karen Ryals, chief development officer for the Humane Society of Tampa Bay, “The GiveLitter™ donation allows us to reallocate funds to life-saving initiatives for our homeless animals, such as heartworm treatment, special surgery to treat injuries, and medical intervention for illness.  We are so extremely grateful to World’s Best Cat Litter™ for this wonderful gift.”

“Through GiveLitter™, we have been able to care for even more homeless cats in our area and beyond,” said Tiffany Lacey, executive director of Animal Haven. “And in fact, it’s been even more useful over the last few months with the additional number of cats we have taken in during, first, kitten season and second, the devastation from so many hurricanes.  This year more than ever, Animal Haven needed as much litter as possible to continue its good work on behalf of homeless cats.”

World’s Best Cat Litter™ will announce more information about its 2018 GiveLitter™ program in the coming months. Visit www.givelitter.com for the latest news and updates.

About GiveLitter™:
At World's Best Cat Litter™, we love cats as much as we love our customers. That's why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World's Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World's Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit www.givelitter.com.

About World's Best Cat Litter™:

World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.givelitter.com.