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02/06/2017

World's Best Cat Litter™ Empowers Fans to Donate Free Litter With Online Voting

GiveLitter™ Allows Cat Lovers to Donate Thousands of Pounds of Litter to Shelter Cats

Muscatine, Iowa - February 6, 2017 - World's Best Cat Litter™ is giving cat lovers the power to donate thousands of pounds of litter for free with just one click in its latest round of GiveLitter™.

In 2017, the brand is partnering with five animal shelters across the U.S. to donate litter to cats in need. Fans can vote daily for their favorite of the five shelters to receive 5,000 pounds of litter on www.givelitter.com. The shelter with the most votes by February 28th will also receive an additional bonus pot of litter. Fans will also have opportunities throughout the year to play Purrrsuit, the free mobile and desktop game World's Best Cat Litter™ offers to help earn even more litter for the shelters.

“We're very excited for this round of GiveLitter™, as we're making it easier than ever for cat lovers to help shelters in need,” said Jean Broders, Brand Manager of World's Best Cat Litter™. “Each shelter that we are partnering with has an amazing story and history of its own, and it's wonderful to be able to let fans help these great shelters in a simple but meaningful way,” she added.

The 2017 GiveLitter™ shelter partners are Northeast Animal Shelter in Salem, MA; Animal Haven in New York, NY; Kitten Rescue in Los Angeles, CA; Austin Humane Society in Austin, TX; and Humane Society of Tampa Bay in Tampa, FL. Learn more about each shelter and how to cast your vote for them at www.givelitter.com.

Since its launch in 2010, the World's Best Cat Litter™ GiveLitter™ charity has empowered cat lovers to donate more than 550,000 pounds of free litter to deserving shelters across the country.

About GiveLitter™:
At World's Best Cat Litter™, we love cats as much as we love our customers. That's why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World's Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World's Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit www.givelitter.com.

About World's Best Cat Litter™:
World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com