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02/20/2017

World's Best Cat Litter™ Launches Zero Mess™ as First Product in New Advanced Series

New Product Line Goes Beyond Odor Control to Solve Specific Problems of Cat Owners

Muscatine, Iowa - February 20, 2017 - World's Best Cat Litter™ is answering cat owners' demand for specialized litters with the launch of its Advanced Series, a line of products made to address specific litter box problems. The Advanced Series begins its rollout next month with Zero Mess™ and Zero Mess™ Pine Scented, two litters purpose-built to make cleanup easier than ever before.

Zero Mess™, and all future Advanced Series products, will be available in pet-specialty stores and select online retailers. The Advanced Series line delivers the brand's hallmark concentrated power to help cat owners do more with less litter, but adds unique ingredient combinations that address the top issues facing today's pet parents.

“Our Original Series products will always be long-lasting and deliver outstanding overall performance,” said Jean Broders, brand manager of World's Best Cat Litter™. “However, we are dedicated to innovating new products that meet the unique needs of each individual cat owner. Our Advanced Series pushes the boundaries of what a litter is capable of and Zero Mess™ does that by making cleanup easier than ever.”

Zero Mess™ is the multiple-cat-strength litter that guarantees fast and easy cleanup with 2X better clumping and 2X more odor control. It is the only litter that combines the concentrated power of corn with super-absorbent plant fibers that quickly trap liquids in tight clumps. The end result is a litter that promises no chiseling, no scraping and no crumbling. Zero Mess™ Pine Scented delivers all these benefits, plus it adds a blend of pine ingredients for a gentle, natural scent.

“Pet-specialty shoppers want products that meet their unique needs. All Advanced Series formulas will use innovative ingredient combinations to provide solutions to issues other litters fail to deliver on. And Zero Mess™ is just the beginning,” said Broders.

World's Best Cat Litter™ will now consist of an Original Series made up of Clumping, Multiple Cat Clumping and Lavender Scented Multiple Cat Clumping formulas, and the new Advanced Series, featuring Zero Mess™ and Zero Mess™ Pine Scented. All World's Best Cat Litter™ formulas use the concentrated power of corn to allow cat owners to do more with less litter. They offer outstanding odor control, quick clumping and easy scooping, and are lightweight, flushable* and septic safe, 99% dust free and pet, people and planet friendly.

About World's Best Cat Litter™:
World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com